Buyers ask different AI models the same questions and get different answers. See how tracking works for each — then run the free check to see where you stand today.
Check my visibility — freeChatGPT is the most-used AI assistant in the world, and for a growing share of buyers it has replaced the search box entirely. When someone asks it to recommend a tool, a vendor, or a shortlist, the brands it names get the attention — and the ones it forgets never enter the conversation. Tracking your ChatGPT visibility tells you whether you're in that answer at all, and how you're described when you are.
How we track ChatGPT →Perplexity is the answer engine for people who want a sourced response, not ten blue links. It cites where its claims come from, which means visibility on Perplexity is as much about being a cited source as being a named brand. If Perplexity is answering buyer questions in your category and pointing at everyone but you, that's a gap worth seeing.
How we track Perplexity →Gemini is Google's flagship assistant, wired into Search, Workspace, and Android. As Google keeps pushing Gemini in front of billions of users, the brands it recommends inherit an enormous default audience. Tracking your Gemini visibility shows whether Google's own AI puts you on the shortlist when its users ask.
How we track Google Gemini →Claude is Anthropic's assistant, and it's become a default tool for a lot of technical and professional buyers who ask it to research and shortlist options before they ever visit a website. Those are high-intent recommendations. If Claude is fielding questions in your category, knowing whether it names your brand — and how it describes you — is worth tracking.
How we track Claude →Google AI Overviews is the AI-generated answer that now sits at the top of a huge share of Google searches, above the traditional results. It summarizes an answer and cites a handful of sources — and being one of those cited sources can matter more than ranking first the old way. Tracking AI Overviews tells you whether Google's AI is surfacing you where your buyers actually search.
How we track Google AI Overviews →Google AI Mode is the fully conversational search experience — a chat-style answer that goes deeper than AI Overviews and is where a lot of Google's search future is heading. As more buyers use it to research and compare, the brands it surfaces get an outsized share of attention. Tracking AI Mode shows whether you're part of that answer in the markets you care about.
How we track Google AI Mode →Grok is xAI's assistant, built into X and reaching a large, engaged audience that increasingly asks it for recommendations in real time. Its answers can lean on current conversation, which makes visibility here a distinct signal from the other engines. If your buyers are asking Grok, you want to know whether it's naming your brand.
How we track Grok →