Every term you’ll meet doing GEO — defined in plain English, one page each.
The practice of making your brand more likely to be mentioned and recommended in AI-generated answers.
Read definition →The AI-generated answer box at the top of Google Search results.
Read definition →The percentage of AI answers about your category that name your brand vs competitors.
Read definition →A plain-text file that tells AI systems what your site is about and where the key pages are.
Read definition →Bots like GPTBot, ClaudeBot, and PerplexityBot that read websites for AI training and retrieval.
Read definition →A source link an AI answer includes to show where its information came from.
Read definition →Optimizing content to be the answer AI engines and answer boxes give — largely synonymous with GEO.
Read definition →Any instance of an AI answer naming your brand — the atomic unit of AI visibility.
Read definition →Your brand's slice of all AI answers in a category, measured against competitors.
Read definition →OpenAI's web crawler that gathers content to train its models.
Read definition →Anthropic's web crawler that reads pages for training Claude.
Read definition →Perplexity's crawler that fetches and indexes pages for live citations.
Read definition →The robots.txt token that controls whether Google can use your site for Gemini.
Read definition →Anchoring an AI answer to retrieved, verifiable sources instead of memory alone.
Read definition →An AI technique that fetches relevant documents at answer time and generates from them.
Read definition →Google's fully conversational, AI-generated search experience.
Read definition →A system that returns a direct synthesized answer instead of a list of links.
Read definition →A query resolved entirely in the AI answer, with no click to any source.
Read definition →Running a fixed set of buyer prompts across models on a schedule to monitor AI visibility.
Read definition →The set of sources that cite your competitors in AI answers but not you.
Read definition →