Definition
Share of Voice (in AI answers)
Share of voice in AI answers measures how often a brand is named in AI-generated responses to a set of buyer questions, expressed as a percentage of tracked answers — and compared against how often competitors are named in the same answers. It is the core scoreboard metric of Generative Engine Optimization.
Unlike search rankings, AI answers vary run to run, so share of voice is measured across repeated runs over time rather than a single query. A rising share of voice means models increasingly treat your brand as part of the answer; a competitor's rising share is an early warning.
Reading definitions won’t tell you where you stand
Run the free check and see whether AI actually recommends your brand.
Check my AI visibility